How Coronavirus is Changing the Way Nonprofits Think about Their Social Media Strategies

Last week I presented our two-part webinar series on nonprofit social media strategies based on our Be Personal / Be Practical framework. I did the same training (minus all the new coronavirus and quarantine examples) about this same time last year. In both years, we asked the same poll questions about what participants would take…

Are Nonprofits Producing the Most Engaging Social Media Content Possible?

Are nonprofits using these most engaging social media tactics consistently?  The answer, according to our research, is “Not really.” We know from previous Nonprofit Communications Trends Reports that social media is the communications channel where nonprofits spend the most time but have the least confidence in the value of that time spent. Nonprofits fully understand…