Our Favorite Topics:
Junction C: Where Creating and Curating Meet Content and Conversation (Content Marketing)
Also see Kivi's Nonprofit Communications Blog for many more free articles.
Annual Reports
- 14 Ways to Share Results with Your Donors
- Trends in Nonprofit Annual Report Formats
- Alternate Annual Report Formats
- Nonprofit Annual Report Gallery
- Annual Report Donor, Board, and Staff Lists FAQ
- Writing the Executive Message of an Annual Report
- Annual Report Themes
- Annual Reports: Where Do We Start and What Do We Include?
- Why Do We Need an Annual Report?
- Looking for Sample Nonprofit Annual Reports?
- Why Your Nonprofit Needs an Annual Report
- How the Organizations of America's Most Influential Nonprofit Leaders Are Marketing Their Programs
Brochures
Content Marketing
- Four Words That Are Shifting Nonprofit Communications and Fundraising
- The End of the Target Audience
- What They Want to Hear Versus What You Want to Say
- Save Time by Curating Content from Others
- Give Your Newsletter a Reason to Live
- How I Write Awesome Content
- Merging What You Can't Predict into Your Editorial Calendar
- 14 Ways to Share Results with Your Donors
- 12 Ways to Repurpose Old Content into New
- Nonprofit Communications, With and Without a Content Strategy
- 5 Goals for a Nonprofit Content Marketing Strategy
- How to Write (or Create Content) Fast!
- What Story Will You Tell This Summer?
- Get More Visual by Adding Photography to Your Communications
- Manage Your Communications with Campaigns and Arcs
- The 50-50 Rule for Creating Great Content
- 20 Favorite Formats for Nonprofit Content
Copywriting
- 14 Tips for Writing Faster
- Give Your Newsletter a Reason to Live
- How I Write Awesome Content
- 12 Ways to Repurpose Old Content into New
- The Essential Element of Good Nonprofit Marketing? Clarity!
- How to Write (or Create Content) Fast!
- What Story Will You Tell This Summer?
- Five Ways to Sabotage Your Ask for Support
- Newsletter Ideas: Fill in the Blank
- Blah, Blah, Blah: How to Cut Back When You Write Too Much
- Nine Clever Ways to Thank Your Donors
- Tell Better People Stories: Use a Post Hole Digger
- The 50-50 Rule for Creating Great Content
- 20 Favorite Formats for Nonprofit Content
- Ten Signs Your Nonprofit Writing Might Stink
- Seven Deadly Sins of Nonprofit Writing
- Stop Talking Like a 501(c) - Tips for Being Real with Supporters
- 7 Cures for Nonprofit Writer's Block
- Drawing Your Communications Arc
- A Better Call to Action: Ask Supporters to Take One Single Next Step
- What Goes in Your Editorial Style Guide
- What Your Supporters Want to Read
- Nonprofit Thank You Letter Dos and Don'ts
Email Newsletters
- To Get More Subscribers, Focus on the Path
- Give Your Newsletter a Reason to Live
- Does Your Newsletter = Timely + Personal + Short?
- Your Newsletter is a Big Fat Waste of Time
- Sample Editorial Calendars for Nonprofits
- Making Your Newsletter Valuable to Your Readers
- Newsletter Ideas for Every Month of the Year
- 4 Steps for a Winning Email Strategy This Fall
- Best Email Subject Lines for Nonprofit Email Newsletters
- Interview Questions to Help You Write Great Donor, Volunteer and Client Profiles for Your Newsletters
- Steps for Creating a Nonprofit Email Campaign or E-Newsletter
- Three Top Questions about Email Newsletters
- Online Writing: Your Top Five Questions
- Applying Hot Nonprofit Marketing Trends to Your Donor Newsletters
- 12 Easy Ways to Build Your Nonprofit's Email List
- Quick Tips for Better Nonprofit Email Newsletters
- 25 Easy and Low-Cost Ways to Market Your Land Trust Online
- How the Organizations of America's Most Influential Nonprofit Leaders Are Marketing Their Programs
- Need an Email Newsletter Provider?
Fundraising
- Four Words That Are Shifting Nonprofit Communications and Fundraising
- 14 Ways to Share Results with Your Donors
- Fundraising Stories That Don't Work -- and What's Different About the Ones That Do
- How Does Your Online Marketing and Fundraising Stack Up?
- Five Ways to Sabotage Your Ask for Support
- Nine Clever Ways to Thank Your Donors
- 5 Tips for Building Fundraising Partnerships with Local Businesses
- Nonprofit Thank You Letter Dos and Don'ts
- Don't Start Your Fundraising Letters Like This
- Lessons Learned from America's Giving Challenge
- Interview Questions to Help You Write Great Donor, Volunteer and Client Profiles for Your Newsletters
- Steps for Creating a Nonprofit Email Campaign or E-Newsletter
- Parties with a Purpose: Ideas for Auction Items
- Parties with a Purpose: What to Name Your Event
- Anatomy of a Direct Mail Makeover at U.C. Berkeley
- How the Organizations of America's Most Influential Nonprofit Leaders Are Marketing Their Programs
- Some Recommended Fundraising Resources
Graphic Design
- Get More Visual by Adding Photography to Your Communications
- Nonprofit Logos: What You Need in Your Marketing Bank
- What Goes in Your Graphic Design Style Guide
- Anatomy of a Direct Mail Makeover at U.C. Berkeley
Marketing Management
- How to Plan When You Are Already Doing It
- Marketing Audit or Communications Audit?
- Four Words That Are Shifting Nonprofit Communications and Fundraising
- What They Want to Hear Versus What You Want to Say
- Measuring Your Nonprofit Marketing Success
- 6 Tips for Nonprofit Board Retreats on Marketing
- What's Your *Real* Job Title?
- Mapping Out Your Big Picture Communications Timeline
- Five Rock Star Qualities of Nonprofit Marketers
- 5 Things I've Learned as a Mentor to Nonprofit Marketers
- Who's Better at Marketing: Staff or Board?
- Where is Nonprofit Marketing Headed in 2012?
- Manage Your Communications with Campaigns and Arcs
- Drawing Your Communications Arc
- "Media Mogul" Belongs in Your Job Description
- Three Keys to Successful Content Creation for Nonprofits
- Five Tools for Overwhelmed Nonprofit Marketers
- What Goes in Your Editorial Style Guide
- What Goes in Your Graphic Design Style Guide
- Do-It-Yourself Communications Audit for Your Nonprofit
- Junction C: The Nonprofit Marketing Promised Land?
Marketing on a Budget
Media Relations
- Nonprofit Crisis Communications 101: Shorten the News Cycle
- Two Places to Find Publicity Ideas You Can Steal
- Five Qualities That Make You a Good Expert Source
- Nonprofit Press Releases: Three Top Tips
- More Press Release Resources for Nonprofits
- Basics for Nonprofit Online Press Rooms
- Five "Musts" for a Great Press Release
Online Marketing
- How Does Your Online Marketing and Fundraising Stack Up?
- Knitting Together Your Website, Email, and Social Media Content
- A Five-Step Strategy to Market Your Nonprofit Online
- Lessons Learned from America's Giving Challenge
- Social Media Policies of Nonprofits
- Tools to Speed Up Your Pace & Save Time with Social Media
- What's the Buzz? Find Out Who's Talking About Your Organization and Issues Online
- Steps for Creating a Nonprofit Email Campaign or E-Newsletter
- Online Writing: Your Top Five Questions
- 12 Easy Ways to Build Your Nonprofit's Email List
- 10-Point Basic Website Checklist for Nonprofits
Print Newsletters
- Give Your Newsletter a Reason to Live
- Does Your Newsletter = Timely + Personal + Short?
- Your Newsletter is a Big Fat Waste of Time
- Sample Editorial Calendars for Nonprofits
- Making Your Newsletter Valuable to Your Readers
- Newsletter Ideas for Every Month of the Year
- Interview Questions to Help You Write Great Donor, Volunteer and Client Profiles for Your Newsletters
- Applying Hot Nonprofit Marketing Trends to Your Donor Newsletters
- FAQs about Nonprofit Print Newsletters
Professional Development
- 6 Tips for Nonprofit Board Retreats on Marketing
- Five Rock Star Qualities of Nonprofit Marketers
- 5 Things I've Learned as a Mentor to Nonprofit Marketers
- Where is Nonprofit Marketing Headed in 2012?
- Five Tools for Overwhelmed Nonprofit Marketers
- Big Brains and Cool Kids to Watch
- Podcast Recommendations
- Affordable Webinars on Nonprofit Marketing, Communications & Fundraising
Social Media
- Get More Visual by Adding Photography to Your Communications
- A Social Media Strategy for Nonprofits
- Is Your Nonprofit Flunking Out on Facebook?
- Social Media Policies of Nonprofits
- Tools to Speed Up Your Pace & Save Time with Social Media
- What's the Buzz? Find Out Who's Talking About Your Organization and Issues Online
Storytelling
- Fundraising Stories That Don't Work -- and What's Different About the Ones That Do
- What Story Will You Tell This Summer?
- Tell Better People Stories: Use a Post Hole Digger
- Drawing Your Communications Arc
- Three Stories Every Nonprofit Should Know How to Write
- Storytelling Tip: Get Out of the Way!
- Examples of Nonprofit Stories
- Interview Questions to Help You Write Great Donor, Volunteer and Client Profiles for Your Newsletters
Strategy
- How to Plan When You Are Already Doing It
- Marketing Audit or Communications Audit?
- Four Words That Are Shifting Nonprofit Communications and Fundraising
- When Marketing and Fundraising Goals Collide
- Mapping Out Your Big Picture Communications Timeline
- 5 Goals for a Nonprofit Content Marketing Strategy
- The Essential Element of Good Nonprofit Marketing? Clarity!
- Nonprofit Crisis Communications 101: Shorten the News Cycle
- Where is Nonprofit Marketing Headed in 2012?
- A Social Media Strategy for Nonprofits
- How Well Do You Know Your Supporters?
- "Media Mogul" Belongs in Your Job Description
- Three Keys to Successful Content Creation for Nonprofits
- Do-It-Yourself Communications Audit for Your Nonprofit
- Junction C: The Nonprofit Marketing Promised Land?
- Why We Need to See Your Nonprofit's Personality and Value
- Knitting Together Your Website, Email, and Social Media Content
- Differences Among Boomers, Gen X & Gen Y
- How to Reach Out to Volunteers in Their 20s
- What's Your Nonprofit's Brand?
- A Five-Step Strategy to Market Your Nonprofit Online
- Online Listening Tools
- Sample Editorial Calendars for Nonprofits
- Where to Find Polling and Survey Data
- 4 Steps for a Winning Email Strategy This Fall
- How the Organizations of America's Most Influential Nonprofit Leaders Are Marketing Their Programs
- Strategy Fundamentals: Know Your Audience
- Look Before You Leap: Nonprofit Marketing Strategies
Trends
- Four Words That Are Shifting Nonprofit Communications and Fundraising
- When Marketing and Fundraising Goals Collide
- The End of the Target Audience
- How Does Your Online Marketing and Fundraising Stack Up?
- Trends in Nonprofit Annual Report Formats
- Where is Nonprofit Marketing Headed in 2012?
- Charts from the 2011 Nonprofit Communications Trends Report
Websites & Blogs
- Summer Website Tune-up: Do It Now So You're Ready for Fall Giving!
- Online Writing: Your Top Five Questions
- Attracting More Visitors to Your Nonprofit Website
- 10-Point Basic Website Checklist for Nonprofits
- 25 Easy and Low-Cost Ways to Market Your Land Trust Online
- How Land Trusts Are Using Blogs
- How the Organizations of America's Most Influential Nonprofit Leaders Are Marketing Their Programs
- Resources on Nonprofit Website Best Practices
- "Blogging for Nonprofits" Course Notes
- Your Nonprofit Website: Five Quick Fixes
